Note: There is cosmetic alcohol inside, maybe you feel burn lips, which is normal. It feel fine after a couples of applications. Burning sensation is part of the exfoliation process and is completely normal. Your lips will dry and exfoliate for a few days. This helps to get off any waxy residue from other products and allow the product to stay on for an extended time. This is also why it is very important to use the lip sense gloss on top of the color and not use any other products. This particular lipstick is unique and for unfamiliar or new users, the sensation that occurs when it is applied can create the mistaken impression that something is amiss with the product. This lipstick contains denatured cosmetic grade alcohol and when applied to the lips may create a tingling or burning sensation. This serves as a blender and creates a bacteria free environment in the tube. The tingling subsides after putting on the layer of gloss and the sensation stops after using the lipstick for two weeks. Many customers are not aware of this and this can cause a new customer that has never used this product before to think that there is something wrong with the product