Medium hold with medium shine.Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.Application: Work a small amount evenly through damp or dry hair and style as desired.Features: Water Based, Lanolin Wax, Sucrose, PVP Copolymer, Glycerin.Benefits: Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, a holding agent that encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker.