DKNY Be Delicious fragrance for women was launched in 2004. The Be Delicious perfume is light and refreshing and is ideal for daytime wear. The scent contains the juicy America apple accord, an apple extract developed exclusively for DKNY and used for the first time in perfumery in the fragrance. The shape of bottle has been designed to enhance the scent and is recognisable as a green apple with a silver cover. The fashion house DKNY was founded in 1989 in New York by the designer Donna Karen who initially achieved fame for her women’s collections. The company then extended its brand with the DKNY label, DKNY Jeans and DKNY Men before venturing into the fragrance market. Donna Karen launched her first perfume in 1992.