L'Oréal Paris Elvive Growth Booster Anti-Fall Shampoo for visibly thicker and fuller hair. This sulfate-free and silicone-free formula gently cleanses while combating hair fall*. It boasts a 1.8% [Growth & Strength Complex] with Aminexil-R [Aminexil + Nianimacide + Ginger Extract] blend for superior adherence, ensuring the formula effectively targets each strand from root to tip. Growth Booster is clinically proven & suitable for all hair types, hair textures and all genders. Up to 10X less hair loss* Up to 10X less hair fall* 84% agree it reduces hair fall** 87% agree hair is looking visibly denser** 74% think it's the best anti-hair fall treatment they have used*** *Due to breakage, instrumental test on shampoo + conditioner + serum **Consumer test on Growth Booster Shampoo Conditioner & serum on 208 men and women after 12 weeks of use. ***Consumer test on Growth Booster Shampoo Conditioner & serum on 77 men and women after 12 weeks of use.