{
  "action": "Product-ShowQuickView",
  "queryString": "pid=B0CTYHG1ZV",
  "locale": "default",
  "product": {
    "uuid": "5c1d35305bd55c8e2aa07476be",
    "id": "B0CTYHG1ZV",
    "productName": "Norwegian Method: the Culture, Science & Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance",
    "productType": "standard",
    "brand": "Does Not Apply",
    "price": {
      "sales": {
        "value": 31.5,
        "currency": "AUD",
        "formatted": "A$31.50",
        "decimalPrice": "31.50"
      },
      "list": {
        "value": 39,
        "currency": "AUD",
        "formatted": "A$39.00",
        "decimalPrice": "39.00"
      }
    },
    "renderedPrice": "    <div class=\"price\">\n        \n        \n<span>\n    \n\n    \n        \n        <del>\n            <span class=\"strike-through list\">\n                <span class=\"value\" content=\"39.00\">\n                    <span class=\"sr-only\">\n                        Price reduced from\n                    </span>\n                    A$39.00\n\n\n                    <span class=\"sr-only\">\n                        to\n                    </span>\n                </span>\n            </span>\n        </del>\n    \n\n    \n    <span class=\"sales\">\n        \n        \n        \n            <span class=\"value\" content=\"31.50\"></span>\n        \n        A$31.50\n\n\n    </span>\n</span>\n\n    </div>\n\n\n",
    "images": {
      "large": [
        {
          "alt": "Norwegian Method: the Culture, Science & Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance",
          "url": "/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png",
          "index": "0",
          "title": "Norwegian Method: the Culture, Science & Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance",
          "absURL": "https://www.emega.com.au/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png"
        }
      ],
      "small": [
        {
          "alt": "Norwegian Method: the Culture, Science & Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance",
          "url": "/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png",
          "index": "0",
          "title": "Norwegian Method: the Culture, Science & Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance",
          "absURL": "https://www.emega.com.au/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png"
        }
      ]
    },
    "selectedQuantity": 1,
    "minOrderQuantity": 1,
    "maxOrderQuantity": 10,
    "variationAttributes": null,
    "longDescription": "<div> <div> <div> <span>Find out how a sparsely-populated country came to dominate the world of endurance sports and get a blueprint for high performance. </span><span><br>Norway has long stacked the field with champions in sports like Nordic skiing and sailing, but a new generation of athletes has arrived on the endurance scene, smashing records and grabbing medals in running, cycling, and triathlon.<br>Sports journalist Brad Culp unpacks the rise of the Norwegian method and its meticulous scientific protocols, which upend long-held beliefs about training and performance.<br>With its rugged terrain and harsh weather, Norway has a way of hardening competitors for any test. Culp explores the how the Scandinavian culture imbues a unique biopsychosocial approach to performance. He also introduces the athletes, coaches, and scientists who are shaking up the world of endurance sports. Their secret? Plenty of volume at low intensity, punctuated with hard-fought double-threshold workouts, which seems to turn workhorses into winners—they know when to hold back and when to go all-out.<br></span><span>The Norwegian Method</span><span> is a real-life story of how discipline and determination can be employed to overcome seemingly impossible odds and achieve breakthrough performances. Culp gives endurance athletes a blueprint of how to adapt their training to look more like that of Norway’s Jakob Ingebrigtsen and Kristian Blummenfelt.</span> </div> </div> </div><div><h2>Item Details</h2><ul><li><strong>Publisher:</strong> 80/20 Publishing, LLC (22 October 2024)</li><li><strong>Paperback:</strong> 232 pages</li><li><strong>Dimensions:</strong> 15.24 x 1.35 x 22.86 cm</li><li><strong>Language:</strong> English</li><li><strong>Book Type:</strong> Paperback</li><li><strong>ISBN-13:</strong> 979-8989256969</li></ul></div>",
    "shortDescription": null,
    "rating": 5,
    "promotions": null,
    "attributes": null,
    "availability": {
      "messages": [
        "In Stock"
      ],
      "inStockDate": null
    },
    "available": true,
    "options": [],
    "quantities": [
      {
        "value": "1",
        "selected": true,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=1"
      },
      {
        "value": "2",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=2"
      },
      {
        "value": "3",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=3"
      },
      {
        "value": "4",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=4"
      },
      {
        "value": "5",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=5"
      },
      {
        "value": "6",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=6"
      },
      {
        "value": "7",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=7"
      },
      {
        "value": "8",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=8"
      },
      {
        "value": "9",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=9"
      },
      {
        "value": "10",
        "selected": false,
        "url": "/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&quantity=10"
      }
    ],
    "selectedProductUrl": "/B0CTYHG1ZV.html?%2FB0CTYHG1ZV.html=undefined&quantity=undefined",
    "readyToOrder": true,
    "online": true,
    "pageTitle": null,
    "pageDescription": null,
    "pageKeywords": null,
    "pageMetaTags": [
      {},
      {},
      {},
      {}
    ],
    "template": null
  },
  "addToCartUrl": {},
  "resources": {
    "info_selectforstock": "Select Styles for Availability",
    "assistiveSelectedText": "selected"
  },
  "quickViewFullDetailMsg": "View Full Details",
  "closeButtonText": "Close Quickview Dialog",
  "enterDialogMessage": "Start of Quickview dialog window. Select Close to cancel and close the window.",
  "template": "product/quickView.isml",
  "renderedTemplate": "<div class=\"product-quickview product-standard col product-wrapper product-detail\" data-pid=\"B0CTYHG1ZV\">\n    <div class=\"row\">\n        <!-- Product Images Carousel -->\n        \n\n<div class=\"primary-images col-12 col-sm-6 cst-gallery-wrap\">\n\n    \n    <div id=\"pdpCarousel-B0CTYHG1ZV\" class=\"carousel slide cst-original-carousel\" data-interval=\"0\"\n        data-prev=\"Previous\"\n        data-next=\"Next\">\n        \n        <div class=\"carousel-inner\" role=\"listbox\">\n            \n                <div class='carousel-item active'>\n                    <img src=\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\" class=\"d-block img-fluid\" alt=\"Norwegian Method: the Culture, Science &amp; Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance image number 0\"\n                        itemprop=\"image\" />\n                </div>\n            \n        </div>\n        \n    </div>\n\n    \n    <div class=\"cst-gallery\" id=\"cst-gallery-B0CTYHG1ZV\" data-pid=\"B0CTYHG1ZV\" data-title=\"Norwegian Method: the Culture, Science &amp; Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance\"\n        data-first-img=\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\">\n\n        \n        <div class=\"cst-gallery__thumbs\" id=\"cst-thumbs-B0CTYHG1ZV\">\n            \n                \n                    <button class=\"cst-gallery__thumb is-active\"\n                type=\"button\" data-index=\"0\" data-large=\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\"\n                aria-label=\"Image 1\">\n                <img src=\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\" alt=\"Norwegian Method: the Culture, Science &amp; Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance\" loading=\"lazy\" />\n                </button>\n                \n            \n            \n        </div>\n\n        \n        <div class=\"cst-gallery__main\">\n            <div class=\"cst-gallery__main-inner\" id=\"cst-main-inner-B0CTYHG1ZV\">\n                <img class=\"cst-gallery__main-img\" id=\"cst-main-img-B0CTYHG1ZV\"\n                    src=\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\" alt=\"Norwegian Method: the Culture, Science &amp; Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance\" />\n                <div class=\"cst-gallery__zoom-panel\" id=\"cst-zoom-panel-B0CTYHG1ZV\">\n                    <img class=\"cst-gallery__zoom-img\" id=\"cst-zoom-img-B0CTYHG1ZV\"\n                        src=\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\" alt=\"\" />\n                </div>\n                <div class=\"cst-gallery__fullview-overlay\" id=\"cst-fullview-B0CTYHG1ZV\">\n                    <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n                        stroke-width=\"2.5\">\n                        <circle cx=\"11\" cy=\"11\" r=\"8\" />\n                        <line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\" />\n                        <line x1=\"11\" y1=\"8\" x2=\"11\" y2=\"14\" />\n                        <line x1=\"8\" y1=\"11\" x2=\"14\" y2=\"11\" /></svg>\n                    Click to see full view\n                </div>\n            </div>\n        </div>\n    </div>\n\n    \n\n    <script type=\"application/json\" id=\"cst-imgs-B0CTYHG1ZV\">\n        [{\"url\":\"/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw563c219f/images/large/feec1120a59b54a45f4129539f1568b3.png\",\"alt\":\"Norwegian Method: the Culture, Science &amp; Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance\"}]\n        </script>\n\n\n</div>\n\n        <!-- Product Name and Number -->\n        <div class=\"col-sm-6\">\n            <div class=\"row\">\n                <div class=\"col\">\n                    <section>\n                        <h1 class=\"product-name\">Norwegian Method: the Culture, Science &amp; Humans behind the Groundbreaking Approach to Elite Endurance Performance: the Culture, Science, and Humans ... Approach to Elite Endurance Performance</h1>\n                    </section>\n                </div>\n            </div>\n\n            <div class=\"detail-panel\">\n                <!-- Attributes -->\n                <section class=\"attributes\">\n\n                    <div class=\"row\">\n    <div class=\"col\">\n        \n    </div>\n</div>\n\n\n                        \n\n                        <div class=\"d-sm-none row availability align-self-end \" data-ready-to-order=\"true\" data-available=\"true\">\n                            \n<div class=\"col-4\">\n    <span class=\"availability non-input-label\">\n        Availability:\n    </span>\n</div>\n<div class=\"col-8\">\n    <ul class=\"list-unstyled availability-msg\">\n        <li>\n            \n                \n                    <div>In Stock</div>\n                \n            \n        </li>\n    </ul>\n</div>\n\n\n                        </div>\n\n                    <hr>\n\n                    <!-- Applicable Promotions -->\n                    <div class=\"row\">\n                        <div class=\"col-12 promotions\">\n                            <div class=\"align-self-center\">\n                                \n\n                            </div>\n                        </div>\n                    </div>\n                </section>\n\n                \n                    <!-- Options -->\n                    \n                \n            </div>\n        </div>\n    </div>\n\n    \n\n    \n</div>\n<div class=\"modal-footer row align-items-end\">\n    \n\n    <div class=\"hidden-xs-down col availability align-self-end global-availability\" data-ready-to-order=\"true\" data-available=\"true\">\n        <div class=\"row\">\n            \n<div class=\"col-4\">\n    <span class=\"availability non-input-label\">\n        Availability:\n    </span>\n</div>\n<div class=\"col-8\">\n    <ul class=\"list-unstyled availability-msg\">\n        <li>\n            \n                \n                    <div>In Stock</div>\n                \n            \n        </li>\n    </ul>\n</div>\n\n\n        </div>\n    </div>\n\n    <div class=\"col\">\n        <div class=\"row align-items-end\">\n            <!-- Quantity -->\n            <div class=\"hidden-xs-down col-4\">\n                \n                    \n<label for=\"quantity-1\">Quantity</label>\n<select class=\"quantity-select custom-select form-control\" id=\"quantity-1\">\n    \n        <option value=\"1\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=1\"\n                selected\n        >\n            1\n        </option>\n    \n        <option value=\"2\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=2\"\n                \n        >\n            2\n        </option>\n    \n        <option value=\"3\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=3\"\n                \n        >\n            3\n        </option>\n    \n        <option value=\"4\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=4\"\n                \n        >\n            4\n        </option>\n    \n        <option value=\"5\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=5\"\n                \n        >\n            5\n        </option>\n    \n        <option value=\"6\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=6\"\n                \n        >\n            6\n        </option>\n    \n        <option value=\"7\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=7\"\n                \n        >\n            7\n        </option>\n    \n        <option value=\"8\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=8\"\n                \n        >\n            8\n        </option>\n    \n        <option value=\"9\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=9\"\n                \n        >\n            9\n        </option>\n    \n        <option value=\"10\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=B0CTYHG1ZV&amp;quantity=10\"\n                \n        >\n            10\n        </option>\n    \n</select>\n\n                \n            </div>\n\n            <div class=\"col-8 mx-auto\">\n                <!-- Prices -->\n                <div class=\"prices\">\n                    \n                    \n\n    <div class=\"price\">\n        \n        \n<span>\n    \n\n    \n        \n        <del>\n            <span class=\"strike-through list\">\n                <span class=\"value\" content=\"39.00\">\n                    <span class=\"sr-only\">\n                        Price reduced from\n                    </span>\n                    A$39.00\n\n\n                    <span class=\"sr-only\">\n                        to\n                    </span>\n                </span>\n            </span>\n        </del>\n    \n\n    \n    <span class=\"sales\">\n        \n        \n        \n            <span class=\"value\" content=\"31.50\"></span>\n        \n        A$31.50\n\n\n    </span>\n</span>\n\n    </div>\n\n\n                </div>\n\n                <!-- Cart and [Optionally] Apple Pay -->\n                \n                    \n<div class=\"row cart-and-ipay\">\n    <div class=\"col-sm-12\">\n        <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-eMEGA-Site/default/Cart-AddProduct\">\n        <button class=\"add-to-cart-global btn btn-primary\"\n                data-pid=\"B0CTYHG1ZV\"\n                >\n            <i class=\"fa fa-shopping-bag\"></i>\n            \n                Add to Cart\n            \n        </button>\n    </div>\n</div>\n\n                \n            </div>\n        </div>\n    </div>\n</div>\n",
  "productUrl": "/B0CTYHG1ZV.html"
}