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    "longDescription": "<ul><li>BEAN TO CUP COFFEE: enjoy high-quality coffee in every cup as the machine grinds the beans fresh, right before brewing; includes a 250g bean container and a case for pre-ground coffee</li><li>SOFT-TOUCH CONTROL PANEL: enjoy easy user interaction thanks to the intuitive soft-touch control panel with black and white icons for one-touch coffee beverages</li><li>TRADITIONAL MILK FROTHER: manually prepare milk drinks with creamy foam like a barista thanks to the traditional milk frother, or use it to make hot water for tea or infusions</li><li>ONE-TOUCH RECIPES: Magnifica Start can deliver 4 recipes with just one touch for the utmost convenience — steam, espresso, coffee and long or personalise the aroma and temperature of your drinks</li><li>EASY CLEAN: many of the removable components of this coffee machine are dishwasher-safe for an easy care</li></ul><br><div> <div> <h2>From the manufacturer</h2> <div> <div> <div> <div> <div> <div> <div> <div> <h2> Magnifica Start ECAM220.63.B </h2> <h1> The Coffee Essential </h1> <div> <p> Start enjoying fresh bean-to-cup with the De'Longhi Magnifica Start. Enjoy automatic, consistently high-quality espresso and effortless manual milk texturing thanks to exclusive LatteCrema Hot Technology, delivering barista-quality milk-based coffees with one touch </p> </div> </div> </div> </div> </div> </div> </div> </div> <div> <div> <div> <div> <div><div><div><div><ol> <li> <div> <div> <div> <div> <div> <h4> Freshly ground beans </h4> <p> Enjoy high-quality coffee in every cup as the machine grinds the beans fresh, right before brewing </p> </div> </div> </div> </div> </div> </li> <li> <div> <div> <div> <div> <div> <h4> Soft-touch control panel </h4> <p> Intuitive soft-touch control panel with black and white icons to deliver coffee drinks in one touch </p> </div> </div> </div> </div> </div> </li> <li> <div> <div> <div> <div> <div> <h4> LatteCrema Hot Technology </h4> <p> Enjoy automatic fine rich milk foam at the right hot temperature for delicious in-cup results </p> </div> </div> </div> </div> </div> </li> <li> <div> <div> <div> <div> <div> <h4> Variety of drinks </h4> <p> 4 coffee essentials available at the touch of a button: Espresso, Coffee, Cappuccino Mix, Hot Water </p> </div> </div> </div> </div> </div> </li> </ol></div></div></div></div> </div> <div> <button> <span>1</span> <span>Only the freshest brew</span> </button> <button> <span>2</span> <span>Easy user interaction</span> </button> <button> <span>3</span> <span>The perfect milk foam</span> </button> <button> <span>4</span> <span>Discover your favourite</span> </button> </div> </div> </div> </div> <div> <div> <h1> Easy cleaning for the LatteCrema Hot carafe </h1> <div> <div> <div> <h1> One-touch automatic cleaning after each use </h1> </div> <div> <p> After using the machine, simply press the automatic clean button on the user interface to easily clean the milk carafe. This process runs warm water through the lid to remove all milk residue. The carafe containing any remaining milk can then be placed in the fridge to reduce waste. </p> </div> </div><div> <div> <h1> Deep carafe cleaning for the utmost hygiene </h1> </div> <div> <p> For a deeper clean within 48 hours after using the carafe, disassemble it into all its parts and easily wash it either by hand or in a dishwasher. </p> </div> </div> </div> </div> </div> <div> <div> <h3> Explore our range of fully automatic coffee machines </h3> <div> <div> <table> <tr> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> </tr> <tr> <td> <div> <span> Customer Reviews </span> </div> </td> <td> <div> <div> <i><span>1.0 out of 5 stars</span></i> <span>1</span> </div> </div> </td> <td> <div> <div> <i><span>4.2 out of 5 stars</span></i> <span>696</span> </div> </div> </td> <td> <div> <div> <i><span>4.2 out of 5 stars</span></i> <span>22</span> </div> </div> </td> <td> <div> — </div> </td> <td> <div> <div> <i><span>4.3 out of 5 stars</span></i> <span>580</span> </div> </div> </td> <td> <div> <div> <i><span>3.8 out of 5 stars</span></i> <span>8</span> </div> </div> </td> <td> <div> <div> <i><span>4.4 out of 5 stars</span></i> <span>1,208</span> </div> </div> </td> </tr> <tr> <td> <div> <span> Price </span> </div> </td> <td> <span> <span><span>$699.00</span><span><span>$</span><span>699<span>.</span></span><span>00</span></span></span> </span> </td> <td> <span> <span><span>$629.00</span><span><span>$</span><span>629<span>.</span></span><span>00</span></span></span> </span> </td> <td> <span> <span><span>$880.95</span><span><span>$</span><span>880<span>.</span></span><span>95</span></span></span> </span> </td> <td> <span> <span><span>$1,138.00</span><span><span>$</span><span>1,138<span>.</span></span><span>00</span></span></span> </span> </td> <td> <span> <span><span>$1,345.00</span><span><span>$</span><span>1,345<span>.</span></span><span>00</span></span></span> </span> </td> <td> <span> <span><span>$1,583.00</span><span><span>$</span><span>1,583<span>.</span></span><span>00</span></span></span> </span> </td> <td> <span> <span><span>$1,829.00</span><span><span>$</span><span>1,829<span>.</span></span><span>00</span></span></span> </span> </td> </tr> <tr> <td> <div> <span> Recipes </span> </div> </td> <td> <span> 4 One touch coffee recipes </span> </td> <td> <span> 4 One touch coffee recipes </span> </td> <td> <span> 7 One touch coffee recipes </span> </td> <td> <span> 18 One touch coffee recipes </span> </td> <td> <span> 16 One touch coffee recipes </span> </td> <td> <span> 50 + one touch coffee recipes </span> </td> <td> <span> 20 + customisable recipes </span> </td> </tr> <tr> <td> <div> <span> Milk Frothing </span> </div> </td> <td> <span> Automatic hot milk frothing </span> </td> <td> <span> Manual milk frothing </span> </td> <td> <span> Automatic hot milk frothing </span> </td> <td> <span> Automatic hot milk frothing </span> </td> <td> <span> Automatic hot milk frothing </span> </td> <td> <span> Hot & Cold auto milk frothing </span> </td> <td> <span> Automatic hot milk frothing </span> </td> </tr> <tr> <td> <div> <span> Display </span> </div> </td> <td> <span> One touch control panel B/W </span> </td> <td> <span> One touch control panel B/W </span> </td> <td> <span> Soft touch coloured panel </span> </td> <td> <span> 3.5\" colour touch display </span> </td> <td> <span> 3.5\" colour touch display </span> </td> <td> <span> 3.5\" colour touch display </span> </td> <td> <span> 4.3\" colour touch display </span> </td> </tr> <tr> <td> <div> <span> Special feature </span> </div> </td> <td> <span> - </span> </td> <td> <span> - </span> </td> <td> <span> My Latte Function </span> </td> <td> <span> Touch Screen A.I Technology </span> </td> <td> <span> Bean Switch System </span> </td> <td> <span> Cold Brew technology </span> </td> <td> <span> Personalisation: 5 profiles </span> </td> </tr> <tr> <td> <div> <span> Special feature </span> </div> </td> <td> <span> - </span> </td> <td> <span> - </span> </td> <td> <span> - </span> </td> <td> <span> Extra Shot Coffee Function </span> </td> <td> <span> Bean Adapt technology </span> </td> <td> <span> Unique To-Go system </span> </td> <td> <span> Bean Adapt technology </span> </td> </tr> <tr> <td> <div> <span> Cleaning </span> </div> </td> <td> <span> Easy to clean </span> </td> <td> <span> Easy to clean </span> </td> <td> <span> Easy to clean </span> </td> <td> <span> Easy to clean </span> </td> <td> <span> Easy cleaning system </span> </td> <td> <span> Easy cleaning system </span> </td> <td> <span> Easy cleaning system </span> </td> </tr> <tr> <td> <div> <span> Integrated grinder </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> <tr> <td> <div> <span> Wi-Fi connectivity </span> </div> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> <tr> <td> <div> <span> Design </span> </div> </td> <td> <span> Compact design </span> </td> <td> <span> Compact design </span> </td> <td> <span> Compact design </span> </td> <td> <span> Compact design </span> </td> <td> <span> Extra Compact </span> </td> <td> <span> Made in Italy </span> </td> <td> <span> Made in Italy </span> </td> </tr> <tr> <td> <div> <span> Thermal Jug </span> </div> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> <tr> <td> <div> <span> Pre-ground coffee option </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> </table> </div> </div> </div> </div> </div> </div> </div><div><h2>Item Details</h2><ul><li><strong>Capacity:</strong> 1.8 Litres</li><li><strong>Product dimensions:</strong> 24 x 35 x 44 cm; 11.3 kg</li><li><strong>Material:</strong> Plastic</li><li><strong>Model Number:</strong> ECAM22031SB</li><li><strong>Item Weight:</strong> 11.3 kg</li><li><strong>Brand:</strong> De'Longhi</li><li><strong>Model name:</strong> ECAM220.31.SB</li><li><strong>Special Features:</strong> Bean to cup integrated grinder, One Touch Technology, Milk Frother, removable parts dishwasher safe</li><li><strong>Power/Wattage:</strong> 1450 watts</li><li><strong>Colour:</strong> Silver/Black</li></ul></div>",
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}