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    "longDescription": "<ul><li>Bed Head Serial Blonde Shampoo with Colour Enhancing Formula - New Packaging, Proven Epic Content</li><li>Professional blonde shampoo with keratin and amino acids to help repair damaged blonde hair</li><li>Moisturises blonde hair, makes it soft and helps protect against future damage</li><li>With keratin to support the restructuring of damaged hair proteins</li><li>Great for natural and artificial blonde hair</li></ul><br><div> <p> <span>For salon results and a salon experience at home. If you loved Bed Head Dumb Blonde shampoo, you will love Serial Blonde. The Bed Head colour care range with a colour protection system has been developed with professionals to care for chemically treated hair, breathe new life and improve colour strength. Bed Head Serial Blonde Shampoo helps blonde hair to regain its radiant optimum. The shampoo helps repair damage, protect hair from future damage and maintain a healthy blonde hair colour. The blonde shampoo also cleanses and moisturises the hair and softens it. For soft, smooth, healthy looking blonde hair. Great for natural and dyed blonde hair. Work the shampoo into your wet hair, then wash it well. Then use the Serial Blonde conditioner for the best results. Formulated with fibre active ingredients that penetrate the hair fibre and restructure the damaged hair proteins to maintain healthy-looking hair, a conditioning complex that moisturises, softens and nourishes, benzophenone, a UV protection, and hydrolysed keratin, the main protein ingredient in the hair. the frizz and makes the hair easier to clean. This large professional shampoo contains 600ml and offers an exotic tropical fragrance. Discover the new Serial Blonde shampoo from Bed Head</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Weight:</strong> 676 g</li><li><strong>Item Model Number:</strong> 300500</li><li><strong>Product dimensions:</strong> 6.79 x 6.79 x 24.64 cm; 675.85 Grams</li><li><strong>Size Name:</strong> 20.29 Fl Oz (Pack of 1)</li></ul></div>",
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}