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    "longDescription": "<ul><li>MOSITURE & DEFINITION - The Soufflé is a moisturiser AND a medium hold styling gel all in one! It is a styling gel with a unique texture, a semi-solid jelly which provides moisture, bouncy hold and definition to any curl type.</li><li>HOW THE MAGIC HAPPENS - After it is applied, the Soufflé creates a slight \"cast\" on the curls, which traps moisture inside and gives definition. This will feel slightly hard to the touch while the curls are drying, but once they are completely dry you just need to gently \"scrunch\" your hair upwards to break the cast and reveal soft, defined curls.</li><li>WHAT MAKES US DIFFERENT - Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare natural ingredients to make premium products that really work. Healthy ingredients, professional results, no compromise.</li><li>NO NASTIES - All our products have zero spoons of Sulphates, Silicones, Mineral Oils and Phtalates. Plus they're Curly Girl Friendly, they’re 100% Vegan and Cruelty Free.</li><li>REAL RESULTS - We believe the proof is in the pudding, and it looks like our customers believe that too: : “Changed My Life!” “This product is wonderful.” “Makes my curls pop!” “I’ve been looking for this my whole life!” “The best gel I’ve ever used”.</li></ul><br><div> <p><span>Curlsmith Curl Defining Styling Soufflé is a moisturiser AND a styling gel all in one! This lightweight jelly brings definition, bounce and medium hold to your curls. The difference between the Balm, the Soufflé and the Fixer is mainly in their textures and hold level: the Balm is a soft hold cream, the Soufflé is a medium hold gel, the Fixer is a strong hold gel.</span></p><p><span>PERFECT FOR: all hair types and genders</span></p><p><span>HOW TO USE</span></p><p><span> Use on soaking wet hair. Take a 10p-sized amount per hair section. Rub it between your palms. Smooth down the length of the hair using the ‘praying hands’ method. Scrunch gently upwards, then air dry or diffuse. When fully dry, scrunch again to break the cast. No residues, greasiness or crunch.</span></p><p><span>OUR MENU OF HARDWORKING INGREDIENTS</span></p><p><span>Avocado: smooths, conditions and deeply nourishes the hair.</span></p><p><span>Irish Moss: strengthens and de-frizzes the hair to improve manageability.</span></p><p><span> Flax Seed: improves hair elasticity and protects against damage.</span></p><p><span>Rosemary: improves scalp health and stimulates hair growth.</span></p><p><span>Babassu: moisturises, de-tangles and adds shine.</span></p><p><span>USE WITH</span></p><p><span>Moisture Memory Reactivator: helps your curls instantly spring back to life.</span></p><p><span>Curl Conditioning Oil-In-Cream: moisturises to create the perfect base for styling.</span></p> </div><div><h2>Item Details</h2><ul><li><strong>Item Weight:</strong> 227 g</li><li><strong>Item Model Number:</strong> 02</li><li><strong>Product dimensions:</strong> 6.99 x 6.99 x 7.62 cm; 227 Grams</li><li><strong>Size Name:</strong> 236.59 ml (Pack of 1)</li><li><strong>Manufacturer:</strong> Recipe Products Ltd.</li></ul></div>",
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