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    "longDescription": "<ul><li>Whiten & Detoxify with Activated Charcoal - Infused with activated charcoal, this toothpaste naturally whitens teeth by lifting surface stains and gently polishing enamel. It also helps remove impurities and toxins, leaving your mouth feeling deeply clean and refreshed. Ideal for those seeking a brighter smile without harsh chemicals.</li><li>Tea Tree Oil As A Natural Antiseptic - Packed with the antibacterial and antifungal power of tea tree oil, this toothpaste helps fight harmful bacteria, reduce plaque, and maintain a clean, healthy mouth. A natural alternative to chemical-based oral care ingredients.</li><li>Aloe Vera to Sooth & Protect Gums - Infused with soothing aloe vera, this formula helps calm irritated gums, reduce inflammation, and promote overall gum health. Ideal for sensitive mouths and daily use.</li><li>Vegetarian & Vegan Friendly - Made with 100% plant-based ingredients, this toothpaste is cruelty-free, vegan, and vegetarian friendly perfect for conscious consumers.</li><li>Fluoride & SLS Free - Free from fluoride and sodium lauryl sulfate (SLS), making it ideal for those seeking a natural, non-toxic alternative to conventional toothpaste.</li></ul><br><div> <p> <span>Feel completely refreshed with the activated cleansing power of our Triple Action Charcoal Toothpaste. With carefully blended natural botanical extracts such as Aloe Vera Juice, Icelandic Moss and Tea Tree Oil and the cleansing power of unique Activated Charcoal complex, this brightening toothpaste helps to naturally whiten teeth while removing impurities.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> 93290</li><li><strong>Language:</strong> English</li><li><strong>Product dimensions:</strong> 19.2 x 3.9 x 4.6 cm; 151 Grams</li><li><strong>Item Weight:</strong> 151 g</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Manufacturer:</strong> Aloe Dent</li></ul></div>",
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}