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    "longDescription": "<ul><li>Purple shampoo doesn’t have to be dark and inky. Brilliant is a soft violet formula to keep the brassiness at bay, give your silver a brightening boost and bring the shine.</li><li>With smoothing and strengthening Keravis, extracts of blue lupin to banish dull and yellow tones and optical brightener for dazzling shine.</li><li>Use once or twice a week or when your hair needs a super-charged boost of brightness. Massage into wet hair for a luxurious lather then rinse thoroughly. Follow with creamy Luminous Conditioner for added bounce and shine.</li><li>Combine a small squeeze of both Glorious and Brilliant Shampoos for a subtly brightening, nourishing cleanse with added hydration.</li></ul><br><div> <p> <span>Brilliant Shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and UV rays.This is White Hot Hair's bestseller and their hero product. To use: Apply once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones. Massage into wet hair for a luxurious lather then rinse thoroughly. For the ultimate brightening boost, deeply condition and revitalise hair with Intense Lustre Mask. This product is free from parabens, suitable for vegans and cruelty free.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Weight:</strong> 240 g</li><li><strong>Item Model Number:</strong> SG_B01BSW38TS_US</li><li><strong>Package Dimensions:</strong> 17.91 x 7.8 x 5.59 cm; 240 Grams</li><li><strong>Manufacturer:</strong> White Hot</li></ul></div>",
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}