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    "longDescription": "<ul><li>Elastic shampoo specially designed for curly and wavy hair.</li><li>Balanced cleansing, detangling and disciplinating. Ideal for curly, wavy and frizzy hair.</li><li>With antioxidant and revitalising red screw extract.</li><li>Directions for use: Distribute evenly, clean and rinse thoroughly.</li><li>Beauty is a Choice For us, only the beauty that comes from health, can give the strength, consciousness and well-being that people need to give the best. Our columns are: clinically proven natural effectiveness, pharmaceutical culture, exclusive sensory experience.</li></ul><br><div> <p> <span>Elastic shampoo specially designed for curly and wavy hair, cleans without weighing it down, gives curved curls and waves, flowing, perfectly detangled, maximum elasticity. The hair feels soft, wonderfully defined. The antioxidant and revitalising properties of the red screw extract have a moisturising and elastic effect on the curly hair and compresses the dandruff. The hair to be curled gets new luminosity, suppleness, combability and is more defined. Enriched with the valuable Amino Concentré complex that maintains the hair fibre, improving the supply of specific functional substances for a lasting elastic result.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> 56501</li><li><strong>Language:</strong> Italian</li><li><strong>Product dimensions:</strong> 4.5 x 4.5 x 22 cm; 310 Grams</li><li><strong>Item Weight:</strong> 310 g</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Manufacturer:</strong> Medavita</li></ul></div>",
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