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    "productName": "Medavita, Velour Soothing Shampoo Ph 5.5 250Ml",
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          "title": "Medavita, Velour Soothing Shampoo Ph 5.5 250Ml",
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    "longDescription": "<ul><li>Skin cleansing shampoo for frequent use.</li><li>Balanced cleansing, protective, soothing, relaxing. Ideal for sensitive and irritated scalps.</li><li>With allantoin, lavender extract and wheat germ, soothing and protective.</li><li>Directions for use: spread evenly over the entire scalp, massage gently with your fingertips and rinse thoroughly.</li><li>Beauty is a Choice For us, only the beauty that comes from health, can give the strength, consciousness and well-being that people need to give the best. Our columns are: clinically proven natural effectiveness, pharmaceutical culture, exclusive sensory experience.</li></ul><br><div> <p> <span>Soothing dermopurising shampoo for frequent use. The soothing properties of lavender and wheat germ proteins act gently on the skin and provide instant relief and leave hair soft, combable and shiny. Allantoin enriched formula with pronounced properties that contribute to the good condition of the epidermis. Soothing shampoo is particularly suitable for scalp sensitivity.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> 14313</li><li><strong>Language:</strong> Italian</li><li><strong>Product dimensions:</strong> 4.5 x 4.5 x 22 cm; 250 Grams</li><li><strong>Item Weight:</strong> 250 g</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Manufacturer:</strong> Medavita</li></ul></div>",
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