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    "longDescription": "<ul><li>Post color has special formula for color treated hair.</li><li>Its Pc-Trisol component seals hair cuticles, fixes and prevents loss of color.</li><li>Keeping hair shine and bright.</li><li>Tricel-R protects hair from UV sun rays.</li><li>While Protein and Botanic component (Tricone and Tricoerba) nourish hair.</li></ul><br><div> <p> <span>Hair coloring and bleaching require special care and hydration to maintain an intense color and shine as long as possible. Hair is vulnerable to very aggressive shampoo, the sun and wind factors that cause color loss. SHAMPOO POST COLOR is formulated especially for colored (chemically treated) hair. Its low pH helps to close the cuticle after chemical processes, prolonging tonality and vibrancy. It protects against environmental elements and contains neutral pigment to help maintain high pigment density in hair, ensuring shine and vitality. It maintains bright color from root to shaft end. Shampoo that helps prolong colored hair. Protective shampoo for colored hair. Helps prevent premature color fading by sealing the cuticle thanks to its slightly acid pH. Developed with TRICONE and TRICOERBA, protein and botanical compounds that help improve hair’s appearance. Protects the hair from UV rays thanks to its TRICEL-R complex. Ideal for washing your hair after coloring it. Directions: 1 | Apply a small amount, massaging gently. 2 | Rinse. 3 | We recommend using DUE FACCETTA LUNGA DURATA. 4 | Daily use.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Weight:</strong> 957 g</li><li><strong>Product dimensions:</strong> 10 x 10 x 10 cm; 958.21 Grams</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Manufacturer reference:</strong> 9299266</li><li><strong>Manufacturer:</strong> Tec Italy</li></ul></div>",
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