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    "productName": "Loreal Inoa 4.0 Medium Brown Intensive 60 Ml",
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    "longDescription": "<ul><li>Brand: L'Oreal</li><li>Loreal Inoa 4.0 Medium Brown Intense 60 ml</li><li>Size: 60 milliliters</li><li>Colour: INOA 4.0 medium brown int.</li></ul><br><div> <p> <span>[INOA - The colouration of the future.] <br>The unique oil-based ODS technology maximises the efficiency of the colouring system. For incredible colour strength and brilliance with 100% coverage. <br>Oxidative colouration without ammonia with ODS technology. Without ammonia and odourless, INOA offers maximum comfort for the scalp and protects the hair. <br>Maximum comfort: <br>- No smell, no ammonia. <br>- Protects the hair. <br>- Express mixing. <br>- Velvety creamy texture, like a beauty cream <br>Protects the hair: <br>- A better preserved hair fibre application for application. <br>- The hair is as supple, smooth as before colouring and feels gentler <br>Incredible colour power: <br>- Exact and precise colour results in intense <br>- Tones from naturally cool to excitingly warm and bright <br>- Brightening up to 3 pitches. <br>- Even colour results from root to tip. <br>- 100% perfect grey hair coverage, even without adding a base or natural tone up to 70% coverage. <br>Use: <br>For the application of INOA, you need 2 components: <br>- 1 tube (60 ml) of colour concentrate. <br>- 60 ml rich oxidant. <br>Contents: <br>60 ml (for 1 application)</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Weight:</strong> 80 g</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Package Dimensions:</strong> 16.6 x 4.5 x 3.5 cm; 80 Grams</li><li><strong>Manufacturer:</strong> L’Oréal</li></ul></div>",
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