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    "longDescription": "<ul><li>De Lorenzo Novafusion Colour Care Shampoo enhances soft colour tones in white and grey hair Adds depth to blonde hair Specifically formulated using a combination of both paraben free preservatives and a sulphate free cleansing system derived from coconut fatty acids</li><li>Enhances soft colour tones in white and grey hair; adds depth to blonde hair</li><li>Apply shampoo generously to wet hair, massage into lather through to ends, then rinse hair thoroughly Follow with conditioner</li><li>Package Weight: 286.0 grams</li><li>Number of items: 1</li></ul><br><div> <p> <span>De Lorenzo Novafusion Colour Care Shampoo enhances soft colour tones in white and grey hair. Adds depth to blonde hair. Specifically formulated using a combination of both paraben free preservatives and a sulphate free cleansing system derived from coconut fatty acids. Botanical extracts of Australian kakadu plum and birch gently cleanse the hair and enhance colour, while the organic rooibos extract helps to protect the hair against UV sun rays.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Unit Count:</strong> 250 millilitre</li><li><strong>Liquid Volume:</strong> 286 Millilitres</li><li><strong>Number of Items:</strong> 1</li><li><strong>Brand Name:</strong> De Lorenzo</li><li><strong>Item Dimensions:</strong> 40 x 30 x 180 millimetres</li><li><strong>Recommended Uses For Product:</strong> Dryness</li><li><strong>UPC:</strong> 794438129364</li><li><strong>Product Benefits:</strong> Cleansing</li><li><strong>Item Weight:</strong> 286 Grams</li><li><strong>Scent Name:</strong> Coconut</li><li><strong>Suitable Hair Color:</strong> Grey</li><li><strong>Age Range Description:</strong> Adult</li><li><strong>Additional Features:</strong> Organic</li><li><strong>Item Form:</strong> Gel</li><li><strong>Hair Type:</strong> Normal</li><li><strong>Material Type Free:</strong> Paraben Free</li></ul></div>",
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