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    "longDescription": "<ul><li>manufacturer: L'OrAal Paris</li><li>Item Trademark: L'ORAAL PARIS</li><li>Item Weight: pounds, pounds, 0.37, 0.37</li><li>Item Category: Hair Coloring Agent</li></ul><br><div> <p> <span>New to at home colourings? Want to beautify your natural hair colour and blend up to 100% of greys? Excellence Crème by L'Oréal Paris is a permanent hair dye that will help you to achieve a refreshing colour in under 30 minutes. The product enriches your hairs natural beauty and visibly improves your hairs look and feel. The formula is enriched with key ingredients such as Pro-Keratin and Ceramide and leaves the hair looking smoother, feeling stronger and replenished with revitalised colour. Always check the colour result on pack depending on current hair colour. Follow the instruction leaflet and read the safety information. Be colour safe, always patch test 48 hours before use. Directions hair dye: please refer to leaflet in the pack. If Excellence Crème is not for you then why not try our other range of box dyes including Preference, Colorista and Age Perfect. If you want to colour with low commitment then try Casting Crème Gloss, a semi permanent hair dye that washes out in 28 shampoos.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> EXFIR316-E0</li><li><strong>Product dimensions:</strong> 16.8 x 6.2 x 10 cm; 248 Grams</li><li><strong>Country of origin:</strong> India</li><li><strong>Item Weight:</strong> 248 g</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Manufacturer:</strong> L'Oréal Paris</li></ul></div>",
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