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    "longDescription": "<ul><li>MEN'S CLASSIC MOLDING PASTE: From the professional barber shop to your house in a shiny tin, this supreme gold tier product gives your hair a dapper look and provides a super hold throughout the day while adding perfect structure and definition.</li><li>HIGHLY CONCENTRATED SMOOTHING CREAM: Our smooth hair care putty is the next evolution in texturizing pomade, due to the manipulating balm design. Every man deserves style, so why not pick products that'll give you the texture and separation you want?</li><li>THE BEST RESULTS MADE HASSLE FREE: Thanks to our bonafide water based formula, this hair styling dough washes out easily for a clean look. Other pomades can be hard to get free from your hair, making it impossible to ever feel good and clean.</li><li>SMELL LIKE A VIKING: Craft not just your slick head of hair, but your signature spice as well with this scented product. Your wholly male essence will smell great as it acts as a cologne originating from your wavy, curly, or simply good looking head.</li><li>MADE WITHOUT WICKED ANIMAL CRUELTY: Our vegan hair cream is created with nature in mind. This mindset makes our clays better for both the everyman and the environment in which we live. The revival of your hair, and the world, begins with you.</li></ul><br><div> <div> <h2>From the manufacturer</h2> <div> <div> <div> <div> <div> <div> <div> <br> </div> <div> <div> <h5> Key Ingredients </h5> <div><div> <ul> <li><span> <span> Castor Oil: Encourages moisture and manageability </span> </span></li> <li><span> <span> Beeswax: Promotes and encourages moisture retention </span> </span></li> </ul> </div></div> </div> </div> <div> <h3> REUZEL Clay Matte Pomade </h3> <h4> Extreme Hold - No Shine - Water Soluble </h4> <p> REUZEL Extreme Hold Matte Pomade provides our strongest hold and a matte finish. This water based formula washes out easily and won’t leave build up behind. It’s 1 better than 10, it’s an 11! </p> <ul><li><span>Won’t weigh hair down</span></li><li><span>Best used to emphasize texture and separation</span></li><li><span>Moldable, flexible hold of natural clay</span></li><li><span>Subtle vanilla mint fragrance</span></li></ul> </div> </div> </div> </div> </div> <div> <div> <div> <div> <h3> Bertus & Leen </h3> <p> The founders of REUZEL started learning mens' haircutting when they were just fourteen years old. With their love of classic barbering and the influences of rock and roll, kustom kulture, and its subcultures, it was inevitable that one day Leen and Bertus would open Schorem Haarsnijder en Barbier - The House of REUZEL </p> <p> Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot. </p> </div> </div> </div> </div> </div> </div> </div> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> EHM_POM_REU_35G</li><li><strong>Size Name:</strong> 35 g (Pack of 1)</li><li><strong>Product dimensions:</strong> 7.62 x 7.62 x 12.7 cm; 35 Grams</li><li><strong>Country of origin:</strong> USA</li><li><strong>Scent Name:</strong> Rosemary</li><li><strong>Is discontinued by manufacturer:</strong> No</li><li><strong>Manufacturer:</strong> Reuzel</li></ul></div>",
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