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    "longDescription": "<ul><li>Get up to 7x healthier gums in just two weeks¹: The curved bristle arrangement of this brush head allows the outer bristles to brush the gum line, even when you focus on your teeth.</li><li>Removes up to 10 times more plaque¹ in hard to reach areas with improved flexibility: the soft rubber head improves bristles movement for better coverage and more thorough cleaning</li><li>Proven Sonicare technology gently but effectively cleans with up to 62,000 bristle movements; the dynamic fluid flow aids cleaning by pulsing fluid deep between teeth and along the gum line</li><li>Attachment system: the Philips Sonicare G3 Premium Gum Care brush head fits all Sonicare handpieces</li><li>Thanks to the BrushSync function, which records how often and how much you brush and the blue bristles that turn white, you will be reminded in time when it's time for a brush head change</li><li>70% of the plastic in this brush head is bio-based²; recyclable paper-based packaging³</li></ul><br><div> <p><span>Give your gums a boost with the Philips Sonicare brush head specially designed for gum health. Feel the difference in just two weeks as you experience exceptional cleaning every day. </span></p><p><span>For effective gum care, maximum contact between brush and gums is required when brushing. The curved bristle arrangement of this brush head allows the outer bristles to brush the gum line even when you focus on your teeth. The result is up to 7x healthier gums within two weeks¹. This electric toothbrush head also removes up to 10x more plaque¹ in hard-to-reach areas with the soft brush head that enhances the movement of the bristles for even better coverage and more thorough cleaning. </span></p><p><span>Proven Sonicare technology: Philips Sonicare toothbrushes gently and effectively clean and nourish your teeth and gums with up to 62,000 bristle movements. The dynamic fluid flow aids cleaning by pulsing fluid deep between the teeth and along the gum line. </span></p><p><span>All Philips Sonicare brush heads have been carefully engineered and clinically tested to meet the highest standards in quality, safety and performance. They are compatible with all Philips Sonicare electric toothbrushes. </span></p><p><span>Dentists recommend changing the brush head regularly, which is why Philips Sonicare toothbrushes have the BrushSync function. It records how often and how much you brush and reminds you in time when it's time for a brush head change. Even the blue bristles remind you that it's time for a brush head change when they turn white. </span></p><p><span>¹ as a manual toothbrush. <br>² vs. A manual toothbrush in a laboratory study. <br>³ assigned to the plastic of the brush head based on the mass balance. <br>Where facilities are available. <br>Not compatible with Philips One handpieces. <br>6 in hard-to-reach places. </span></p> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> HX9052/88</li><li><strong>Size Name:</strong> 1 count (Pack of 2)</li><li><strong>Colour Name:</strong> Black</li><li><strong>Item Weight:</strong> 14 g</li><li><strong>Package Dimensions:</strong> 23 x 5.9 x 2.7 cm; 14 Grams</li><li><strong>Manufacturer:</strong> Philips Consumer Lifestyle B.V.</li></ul></div>",
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                \n                            <button class=\"color-attribute\"\n                                    aria-label=\"Colour Name White\"\n                                    aria-describedby=\"White\"\n                                    data-url=\"https://www.emega.com.au/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?dwvar_697c87d4c15034b8e54df628_color=White&amp;pid=697c87d4c15034b8e54df628&amp;quantity=1\" \n                            >\n                                <span data-attr-value=\"White\"\n                                      class=\"\n                                          color-value\n                                          swatch-circle\n                                          swatch-value\n                                          \n                                          selectable\n                                      \"\n                                      style=\"background-image: url(/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dwc9a8fc34/images/large/35d16667265331da17f4b3a28837e53e.png)\"\n                                >\n                                </span>\n                                <span class=\"cst-swatch-name\">White</span>\n                                <span id=\"White\" class=\"sr-only selected-assistive-text\">\n                                    \n                                </span>\n                            </button>\n                        \n                    \n                </div>\n            </div>\n            <!-- Nav injected by JS if needed -->\n        </div>\n\n    \n</div>\n\n                                </div>\n\n                                \n                                    <!-- Quantity Drop Down Menu -->\n                                    <div class=\"attribute quantity col-4 d-sm-none\">\n                                        \n                                            \n<label for=\"quantity-1\">Quantity</label>\n<select class=\"quantity-select custom-select form-control\" id=\"quantity-1\">\n    \n        <option value=\"1\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=1\"\n                selected\n        >\n            1\n        </option>\n    \n        <option value=\"2\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=2\"\n                \n        >\n            2\n        </option>\n    \n        <option value=\"3\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=3\"\n                \n        >\n            3\n        </option>\n    \n        <option value=\"4\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=4\"\n                \n        >\n            4\n        </option>\n    \n        <option value=\"5\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=5\"\n                \n        >\n            5\n        </option>\n    \n        <option value=\"6\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=6\"\n                \n        >\n            6\n        </option>\n    \n        <option value=\"7\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=7\"\n                \n        >\n            7\n        </option>\n    \n        <option value=\"8\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=8\"\n                \n        >\n            8\n        </option>\n    \n        <option value=\"9\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=9\"\n                \n        >\n            9\n        </option>\n    \n        <option value=\"10\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=10\"\n                \n        >\n            10\n        </option>\n    \n</select>\n\n                                        \n                                    </div>\n                                \n                            </div>\n                        \n\n                        <div class=\"d-sm-none row availability align-self-end \" data-ready-to-order=\"false\" data-available=\"true\">\n                            \n<div class=\"col-4\">\n    <span class=\"availability non-input-label\">\n        Availability:\n    </span>\n</div>\n<div class=\"col-8\">\n    <ul class=\"list-unstyled availability-msg\">\n        <li>\n            \n                <div>Select Styles for Availability</div>\n            \n        </li>\n    </ul>\n</div>\n\n\n                        </div>\n\n                    <hr>\n\n                    <!-- Applicable Promotions -->\n                    <div class=\"row\">\n                        <div class=\"col-12 promotions\">\n                            <div class=\"align-self-center\">\n                                \n\n                            </div>\n                        </div>\n                    </div>\n                </section>\n\n                \n                    <!-- Options -->\n                    \n                \n            </div>\n        </div>\n    </div>\n\n    \n\n    \n</div>\n<div class=\"modal-footer row align-items-end\">\n    \n\n    <div class=\"hidden-xs-down col availability align-self-end global-availability\" data-ready-to-order=\"false\" data-available=\"true\">\n        <div class=\"row\">\n            \n<div class=\"col-4\">\n    <span class=\"availability non-input-label\">\n        Availability:\n    </span>\n</div>\n<div class=\"col-8\">\n    <ul class=\"list-unstyled availability-msg\">\n        <li>\n            \n                <div>Select Styles for Availability</div>\n            \n        </li>\n    </ul>\n</div>\n\n\n        </div>\n    </div>\n\n    <div class=\"col\">\n        <div class=\"row align-items-end\">\n            <!-- Quantity -->\n            <div class=\"hidden-xs-down col-4\">\n                \n                    \n<label for=\"quantity-1\">Quantity</label>\n<select class=\"quantity-select custom-select form-control\" id=\"quantity-1\">\n    \n        <option value=\"1\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=1\"\n                selected\n        >\n            1\n        </option>\n    \n        <option value=\"2\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=2\"\n                \n        >\n            2\n        </option>\n    \n        <option value=\"3\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=3\"\n                \n        >\n            3\n        </option>\n    \n        <option value=\"4\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=4\"\n                \n        >\n            4\n        </option>\n    \n        <option value=\"5\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=5\"\n                \n        >\n            5\n        </option>\n    \n        <option value=\"6\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=6\"\n                \n        >\n            6\n        </option>\n    \n        <option value=\"7\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=7\"\n                \n        >\n            7\n        </option>\n    \n        <option value=\"8\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=8\"\n                \n        >\n            8\n        </option>\n    \n        <option value=\"9\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=9\"\n                \n        >\n            9\n        </option>\n    \n        <option value=\"10\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=697c87d4c15034b8e54df628&amp;quantity=10\"\n                \n        >\n            10\n        </option>\n    \n</select>\n\n                \n            </div>\n\n            <div class=\"col-8 mx-auto\">\n                <!-- Prices -->\n                <div class=\"prices\">\n                    \n                    \n\n    <div class=\"price\">\n        <span class=\"range\">\n    \n\n    \n    \n    \n<span>\n    \n\n    \n\n    \n    <span class=\"sales\">\n        \n            <span class=\"value\" content=\"51.65\"></span>\n        \n        \n        \n        A$51.65\n\n\n    </span>\n</span>\n\n    -\n    \n    \n    \n<span>\n    \n\n    \n\n    \n    <span class=\"sales\">\n        \n        \n            <span class=\"value\" content=\"67.90\"></span>\n        \n        \n        A$67.90\n\n\n    </span>\n</span>\n\n</span>\n\n    </div>\n\n\n                </div>\n\n                <!-- Cart and [Optionally] Apple Pay -->\n                \n                    \n<div class=\"row cart-and-ipay\">\n    <div class=\"col-sm-12\">\n        <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-eMEGA-Site/default/Cart-AddProduct\">\n        <button class=\"add-to-cart-global btn btn-primary\"\n                data-pid=\"697c87d4c15034b8e54df628\"\n                >\n            <i class=\"fa fa-shopping-bag\"></i>\n            \n                Add to Cart\n            \n        </button>\n    </div>\n</div>\n\n                \n            </div>\n        </div>\n    </div>\n</div>\n",
  "productUrl": "/697c87d4c15034b8e54df628.html"
}