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    "longDescription": "<ul><li>Weightless Matte Lip Stain: Introducing Rouge Signature Matte Lip stain, the first lip stain from L’Oreal Paris that delivers the high color impact of a liquid lipstick with the no makeup feel of a lip stain</li><li>Lasting Lip Color: The unique precision applicator shapes and lines lips for a precise and perfectly applied lip; Find your shade from bold reds, to wearable nudes and pinks, to plums and purples</li><li>The Perfect Shade: We offer lipstick in every format: liquids, bullets and melty balms for maximum impact; With shades from bold reds to barely there nudes, find the perfect shade and format for you</li><li>All Things Beauty: Keep your beauty stash stocked with the best; We have a variety of products to help you achieve any look - whether you need eye makeup for a killer cat eye or face makeup for a flawless complexion</li><li>L'Oreal Innovation: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty</li></ul><br><div> <p> <span>Introducing New Rouge Signature Parisian Sunset: 8 new shades inspiRed by the sunset of Paris with delicate pink hues, twilight purples, and coral nude lipstick shades. Lightw8 matte coloRed ink that delivers a stain-like feel with the color impact of a matte liquid lipstick. High pigment, matte finish, and lasting wear. Less texture more color. Sign your lips with statement shades. Rouge Signature is a lightw8 matte coloRed ink that delivers in10se pigment loads with a w8less, bare-lip sensation. This ultra-comfortable liquid matte coloRed ink provides lasting matte color and gives lips luminous color finish. The no makeup feel of a stain combined with the color impact of a liquid lipstick. Find your signature shade from our captivating 20-shade range of beautiful Reds, corals and pinks that mimic the colors of twilight or in our bold range of original statement shades. Use with our precision applicator to shape and lines, lips for a precise and perfectly applied lip. Vs. Color Riche Original Lipstick.</span> </p> </div><div><h2>Item Details</h2><ul><li><strong>Item Model Number:</strong> 071249396810</li><li><strong>Size Name:</strong> 6.52 g (Pack of 1)</li><li><strong>Colour Name:</strong> I Lead</li><li><strong>Product dimensions:</strong> 2.01 x 1.85 x 10.85 cm; 28.29 Grams</li><li><strong>Item Weight:</strong> 28.3 g</li><li><strong>Manufacturer:</strong> L'Oreal Paris</li></ul></div>",
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data-url=\"https://www.emega.com.au/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?dwvar_6972eefff2492c43ccb5b03f_color=Burgundy&amp;pid=6972eefff2492c43ccb5b03f&amp;quantity=1\" \n                            >\n                                <span data-attr-value=\"Burgundy\"\n                                      class=\"\n                                          color-value\n                                          swatch-circle\n                                          swatch-value\n                                          \n                                          selectable\n                                      \"\n                                      style=\"background-image: url(/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dw22ef3ea0/images/large/83011a18c3d689eb6550b3588822caa6.png)\"\n                                >\n                                </span>\n                                <span class=\"cst-swatch-name\">Burgundy</span>\n                                <span id=\"Burgundy\" class=\"sr-only selected-assistive-text\">\n                                    \n                                </span>\n                            </button>\n                        \n                    \n                        \n                            <button class=\"color-attribute\"\n                                    aria-label=\"Colour Name I Captivate\"\n                                    aria-describedby=\"I Captivate\"\n                                    data-url=\"https://www.emega.com.au/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?dwvar_6972eefff2492c43ccb5b03f_color=I%20Captivate&amp;pid=6972eefff2492c43ccb5b03f&amp;quantity=1\" \n                            >\n                                <span data-attr-value=\"I Captivate\"\n                                      class=\"\n                                          color-value\n                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aria-label=\"Colour Name I Choose\"\n                                    aria-describedby=\"I Choose\"\n                                    data-url=\"https://www.emega.com.au/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?dwvar_6972eefff2492c43ccb5b03f_color=I%20Choose&amp;pid=6972eefff2492c43ccb5b03f&amp;quantity=1\" \n                            >\n                                <span data-attr-value=\"I Choose\"\n                                      class=\"\n                                          color-value\n                                          swatch-circle\n                                          swatch-value\n                                          \n                                          selectable\n                                      \"\n                                      style=\"background-image: url(/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dwd111a216/images/large/8bdae6dcdb8a6b3149f29a6a04e11592.png)\"\n            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url(/on/demandware.static/-/Sites-storefront-catalog-m-en/default/dwfff916cb/images/large/371ca6c813827f478ed320f051ffd2f2.png)\"\n                                >\n                                </span>\n                                <span class=\"cst-swatch-name\">I Decide</span>\n                                <span id=\"I Decide\" class=\"sr-only selected-assistive-text\">\n                                    \n                                </span>\n                            </button>\n                        \n                    \n                        \n                            <button class=\"color-attribute\"\n                                    aria-label=\"Colour Name I Enjoy\"\n                                    aria-describedby=\"I Enjoy\"\n                                    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  "productUrl": "/eMEGA/6972eefff2492c43ccb5b03f.html"
}