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    "longDescription": "<ul><li>Swaddle UP Helps Baby Self-Soothe: The unique, award winning Arms-Up design of our sleep sack allows natural arms-up sleep, aiding self-soothing for longer sleep. 83% of parents reported an increase in hours slept by their baby when using Swaddle Up</li><li>Hip Healthy Sleep Sack: Our sleep sacks are super soft and stretchy. The baby swaddle Up offers ample space for hip and leg movement, promoting natural development of the hip joint. Recognized by the International Hip Dysplasia Institute</li><li>Easy & Safe Sleep: Our Love To Dream Swaddle Up is a safer alternative to a baby blanket. The two-way zipper makes diaper changes a breeze, even in the middle of the night. This baby essentials Swaddle Up makes great baby shower gifts</li><li>Snug Sleep Sack 0-3 Months: Our lite Arms-Up swaddle, available in a range of colors & prints, has controlled resistance, ensuring ideal Arms-Up snug fit across the torso to support baby's self-soothing, with no loose layers to kick off during sleep</li><li>Baby Must Haves: All our sleepwear is available in luxuriously soft fabrics, with highly detailed seam finishes for absolute gentleness on baby’s delicate skin. Super easy care - machine washable, tumble dryer friendly and made to last, wash after wash</li></ul><br><div> <div> <h2>Product Description</h2> <div> <div> <div> <div> <div> <div><div><div><div><ol> <li> <div> <div> <div> <div> <div> <p> Age approx. 0-3 months </p> <h4> Newborn & Swaddling </h4> </div> </div> </div> </div> </div> </li> <li> <div> <div> <div> <div> <div> <p> Age approx. 3-6 months </p> <h4> Ready to Roll </h4> </div> </div> </div> </div> </div> </li> <li> <div> <div> <div> <div> <div> <p> Age approx. 6+ months </p> <h4> One-the-Move </h4> </div> </div> </div> </div> </div> </li> </ol></div></div></div></div> </div> <div> <button> <span>1</span> <span>Stage 1:</span> </button> <button> <span>2</span> <span>Stage 2:</span> </button> <button> <span>3</span> <span>Stage 3:</span> </button> <button> <span>4</span> </button> </div> </div> </div> </div> <div> <div> <div> <div> <div> <link><link><div><div><div><div><span>The video showcases the product in use.</span><span>The video guides you through product setup.</span><span>The video compares multiple products.</span><span>The video shows the product being unpacked.</span></div></div></div><h1> hero-video</h1><span> Merchant video</span></div> </div> </div> </div> </div> </div> <div> <div> <h3> Our Product Comparison </h3> <div> <div> <table> <tr> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> <th> <form> <div> <span><span><span> Add to Cart </span></span></span> </div> </form> </th> </tr> <tr> <td> <div> <span> Customer Reviews </span> </div> </td> <td> <div> <div> <i><span>4.6 out of 5 stars</span></i> <span>26,774</span> </div> </div> </td> <td> <div> <div> <i><span>4.7 out of 5 stars</span></i> <span>4,696</span> </div> </div> </td> <td> <div> <div> <i><span>4.6 out of 5 stars</span></i> <span>141</span> </div> </div> </td> <td> <div> <div> <i><span>4.7 out of 5 stars</span></i> <span>131</span> </div> </div> </td> <td> <div> <div> <i><span>4.9 out of 5 stars</span></i> <span>51</span> </div> </div> </td> </tr> <tr> <td> <div> <span> Price </span> </div> </td> <td> <span> <span><span>$44.95</span><span><span>$</span><span>44<span>.</span></span><span>95</span></span></span> </span> </td> <td> <span> <span><span>$49.95</span><span><span>$</span><span>49<span>.</span></span><span>95</span></span></span> </span> </td> <td> <span> <span><span>$59.95</span><span><span>$</span><span>59<span>.</span></span><span>95</span></span></span> </span> </td> <td> <span> <span><span>$69.95</span><span><span>$</span><span>69<span>.</span></span><span>95</span></span></span> </span> </td> <td> <span> <span><span>$59.95</span><span><span>$</span><span>59<span>.</span></span><span>95</span></span></span> </span> </td> </tr> <tr> <td> <div> <span> Patented ARMS UP wings </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> </tr> <tr> <td> <div> <span> Twin Zipper: Easy Changes </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> <tr> <td> <div> <span> No Loose Layers </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> <tr> <td> <div> <span> Hip-Healthy Design </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> <tr> <td> <div> <span> Swaddle in Seconds </span> </div> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> </tr> <tr> <td> <div> <span> Patented zip off wings </span> </div> </td> <td> <span> ✘ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> </tr> <tr> <td> <div> <span> 2 in 1 built in feet </span> </div> </td> <td> <span> ✘ </span> </td> <td> <span> ✘ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> <td> <span> ✔ </span> </td> </tr> </table> </div> </div> </div> </div> <div> <div> <div> <ul> <li> <h3> <span> <p> What size swaddle up should I buy? </p> </span> </h3> <p> Babies come in all shapes and sizes. For the best fit, we recommend you choose a size based on your baby’s weight, not their age. </p> </li> <li> <h3> <span> <p> Why is Swaddle Up shaped the way it is? </p> </span> </h3> <p> The Swaddle Up is designed to be a snug fit around the arms, chest, and waist. This provides a swaddling effect, to help calm your baby’s startle reflex when they are sleeping. Self Soothing enables a more settled baby. </p> </li> <li> <h3> <span> <p> My baby is growing quickly – can I buy a bigger size Swaddle Up for them to grow into? </p> </span> </h3> <p> As tempting as it may be, the answer is no. It’s important that you choose a size based on your baby’s current weight. If the Swaddle Up is too big for your baby, the neckline may be too loose and could potentially cover their face. </p> </li> <li> <h3> <span> <p> My baby’s legs touch the bottom of the garment – do I move up a size? </p> </span> </h3> <p> It is okay if your baby can touch the bottom of the bag – this helps them feel the swaddling effect. If the fit is nice and snug across the body, then you have the correct size. </p> </li> <li> <h3> <span> <p> Is the Swaddle Up healthy for your baby’s hip development? </p> </span> </h3> <p> Our Swaddle Up is acknowledged as hip-healthy by the International Hip Dysplasia Institute. With its design, it provides plenty of space for your baby's hips and legs to move freely. </p> </li> </ul> </div> </div> </div> </div> </div> </div><div><h2>Item Details</h2><ul><li><strong>Size Name:</strong> Small (3.5-6kg)</li><li><strong>Colour Name:</strong> Heart Blush</li><li><strong>Brand:</strong> Love To Dream</li><li><strong>Package Dimensions:</strong> 27.71 x 16 x 2.9 cm; 132 Grams</li><li><strong>Item Weight:</strong> 132 g</li><li><strong>Colour:</strong> Heart Blush</li></ul></div>",
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value=\"https://www.emega.com.au/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?dwvar_68abfdf3dc838047088f5016_size=Newborn%20(2.2-3.8Kg)&amp;pid=68abfdf3dc838047088f5016&amp;quantity=1\" data-attr-value=\"Newborn (2.2-3.8Kg)\"\n                    \n                    \n                >\n                    Newborn (2.2-3.8Kg)\n                </option>\n            \n                <option value=\"null\" data-attr-value=\"Small (3.5-6Kg)\"\n                    disabled\n                    \n                >\n                    Small (3.5-6Kg)\n                </option>\n            \n        </select>\n\n    \n</div>\n\n                                </div>\n\n                                \n                                    <!-- Quantity Drop Down Menu -->\n                                    <div class=\"attribute quantity col-4 d-sm-none\">\n                                        \n                                            \n<label 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data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=4\"\n                \n        >\n            4\n        </option>\n    \n        <option value=\"5\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=5\"\n                \n        >\n            5\n        </option>\n    \n        <option value=\"6\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=6\"\n                \n        >\n            6\n        </option>\n    \n        <option value=\"7\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=7\"\n                \n        >\n            7\n        </option>\n    \n        <option value=\"8\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=8\"\n                \n        >\n            8\n        </option>\n    \n        <option value=\"9\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=9\"\n                \n        >\n            9\n        </option>\n    \n        <option value=\"10\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=10\"\n                \n        >\n            10\n        </option>\n    \n</select>\n\n                                        \n                                    </div>\n                                \n                            </div>\n                        \n\n                        <div class=\"d-sm-none row availability align-self-end \" data-ready-to-order=\"false\" data-available=\"true\">\n                            \n<div class=\"col-4\">\n    <span class=\"availability non-input-label\">\n        Availability:\n    </span>\n</div>\n<div class=\"col-8\">\n    <ul class=\"list-unstyled availability-msg\">\n        <li>\n            \n                <div>Select Styles for Availability</div>\n            \n        </li>\n    </ul>\n</div>\n\n\n                        </div>\n\n                    <hr>\n\n                    <!-- Applicable Promotions -->\n                    <div class=\"row\">\n                        <div class=\"col-12 promotions\">\n                            <div class=\"align-self-center\">\n                                \n\n                            </div>\n                        </div>\n                    </div>\n                </section>\n\n                \n                    <!-- Options -->\n                    \n                \n            </div>\n        </div>\n    </div>\n\n    \n\n    \n</div>\n<div class=\"modal-footer row align-items-end\">\n    \n\n    <div class=\"hidden-xs-down col availability align-self-end global-availability\" data-ready-to-order=\"false\" data-available=\"true\">\n        <div class=\"row\">\n            \n<div class=\"col-4\">\n    <span class=\"availability non-input-label\">\n        Availability:\n    </span>\n</div>\n<div class=\"col-8\">\n    <ul class=\"list-unstyled availability-msg\">\n        <li>\n            \n                <div>Select Styles for Availability</div>\n            \n        </li>\n    </ul>\n</div>\n\n\n        </div>\n    </div>\n\n    <div class=\"col\">\n        <div class=\"row align-items-end\">\n            <!-- Quantity -->\n            <div class=\"hidden-xs-down col-4\">\n                \n                    \n<label for=\"quantity-1\">Quantity</label>\n<select class=\"quantity-select custom-select form-control\" id=\"quantity-1\">\n    \n        <option value=\"1\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=1\"\n                selected\n        >\n            1\n        </option>\n    \n        <option value=\"2\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=2\"\n                \n        >\n            2\n        </option>\n    \n        <option value=\"3\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=3\"\n                \n        >\n            3\n        </option>\n    \n        <option value=\"4\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=4\"\n                \n        >\n            4\n        </option>\n    \n        <option value=\"5\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=5\"\n                \n        >\n            5\n        </option>\n    \n        <option value=\"6\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=6\"\n                \n        >\n            6\n        </option>\n    \n        <option value=\"7\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=7\"\n                \n        >\n            7\n        </option>\n    \n        <option value=\"8\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=8\"\n                \n        >\n            8\n        </option>\n    \n        <option value=\"9\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=9\"\n                \n        >\n            9\n        </option>\n    \n        <option value=\"10\"\n                data-url=\"/on/demandware.store/Sites-eMEGA-Site/default/Product-Variation?pid=68abfdf3dc838047088f5016&amp;quantity=10\"\n                \n        >\n            10\n        </option>\n    \n</select>\n\n                \n            </div>\n\n            <div class=\"col-8 mx-auto\">\n                <!-- Prices -->\n                <div class=\"prices\">\n                    \n                    \n\n    <div class=\"price\">\n        \n        \n<span>\n    \n\n    \n\n    \n    <span class=\"sales\">\n        \n        \n        \n            <span class=\"value\" content=\"47.20\"></span>\n        \n        A$47.20\n\n\n    </span>\n</span>\n\n    </div>\n\n\n                </div>\n\n                <!-- Cart and [Optionally] Apple Pay -->\n                \n                    \n<div class=\"row cart-and-ipay\">\n    <div class=\"col-sm-12\">\n        <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-eMEGA-Site/default/Cart-AddProduct\">\n        <button class=\"add-to-cart-global btn btn-primary\"\n                data-pid=\"68abfdf3dc838047088f5016\"\n                >\n            <i class=\"fa fa-shopping-bag\"></i>\n            \n                Add to Cart\n            \n        </button>\n    </div>\n</div>\n\n                \n            </div>\n        </div>\n    </div>\n</div>\n",
  "productUrl": "/eMEGA/68abfdf3dc838047088f5016.html"
}