The Calligrapher'S Business Handbook: Pricing and Policies for Lettering Artists

The Calligrapher'S Business Handbook: Pricing and Policies for Lettering Artists

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The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions. Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists: How professional calligraphers charge for their services Whether to charge flat rates or hourly rates When - and how - to offer discounts or freebies How to charge for commercial work, such as logo designs How to get the most bang for your advertising budget What goes into a fair project contract How to navigate copyright licensing and know your rights!
  • Publisher: Createspace Independent Publishing Platform
  • Dimensions: 20.32 x 0.43 x 25.4 cm
  • Language: English
  • Print length: 74 pages
  • Item weight: 200 g
  • Book Type: Paperback
  • ISBN-10: 1545300496
  • ISBN-13: 978-1545300497
  • Publication date: 25 April 2017
A$48.90
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