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Archetypes in Branding: a Toolkit for Creatives and Strategists
Archetypes in Branding: a Toolkit for Creatives and Strategists
A$61.70
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
- Publisher: HOW Books; Spi edition (13 September 2012)
- Dimensions: 24.77 x 3.81 x 27.31 cm
- Language: English
- Book Type: Hardcover-spiral
- ISBN-10: 1440308187
- ISBN-13: 978-1440308185
- Hardcover-spiral: 128 pages
A$61.70
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